Creating a cover

Apple have always been amongst the most stylish of companies producing, what must be some of the most iconic of products produced. Not surprisingly MacWorld Magazine, has had to be be equally stylish to appeal to the mac faithful. This amazing time lapse video shows the deisgn process going into producing one of their signature cover pages.

Cover creation from Peter Belanger on Vimeo.

For the more technical amongst you the for the time lapse video, they used the Canon 5D Mark II with a 24mm-70mm zoom. They choise being down to its great image quality with high ISO's. Canon's sRAW1 giving the flexibility of a RAW file with the file size of a jpeg. The actual Macworld cover was taken with a Phase One P65+ digital back attached to a 4x5 Sinar X camera with a 65mm lens.

The video was produced by Peter Belanger, the soundtrack by The Brokenmusicbox, and cover design by Rob Schultz of MacWorld Magazine.